Today the print media is having economic troubles, as advertisers migrate to online venues. Of course, the print media is diversifying quickly and moving towards the Internet themselves. Still, you cannot get all your print media online all the time. Some magazines are only in paper form and if you want to stay on top of information and news, you will need a wide range of trade journals and popular magazines to do this. But how can you get all the magazines you want to read?
There are many strategies one can employ to getting access to such magazines. Trade Magazines can often be ordered online for free, while others can be picked up at Industry Trade Shows and then signing up there. Spending one to two days a month at a major bookstore coffee shop allows you to scan through Magazines and take notes, looking up the rest of the information online later.
Many magazines now have an online versions, which is sent by email, not all of it, such as classified ads or contributed byline filler articles, is online, but reading online and occasionally at a bookstore will keep you up to date. If you cannot find a specific trade journal or magazine each month, then even every other month or quarter will keep you up to speed.
Industries are a lot slower to change than one might think. New innovations remain topics for 4-6 months covering all the angles, marketing and exploits. It is not as difficult as it looks. As the coordinator for the Online Think Tank, it is literally my job to stay abreast of information in industry, government, non-profit sector and around the world. Below are the magazines that I review to do just that.
Aviation Week and Space Technology
Pollution Equipment News
PDF Plastics Distributor and Fabricator
Health Management Technology
Speech Technology Magazine
Federal Computer Week
B to B (online marketing)
Wall Street Journal
Investors Business Daily
Harvard Business Review
Florida Trend’s Business Florida
National Oil and Lube News
Octane, Canada’s Car Wash and Petroleum Magazine
Commercial Carrier Journal
Mobile-Tech News and Views
Professional Carwash Magazine
Modern Car Care
American Window Cleaner
Westways by AAA
Family Motor Coaching
Obviously, not everyone will have such a robust periodical reading list, nor should they, as it can take up a bit of time each month. Nevertheless, the same strategies should be employed by those who seek information or consider themselves news junkies – Think on this, and see what you come up with.